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Click fraud - the risks

Click Fraud – The Risks

Conspiracy theorists around the world have been fuelling speculation that Google could be artificially generating ‘fake’ clicks on online adverts, thereby boosting its…
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Dance with the Penguin in real-time!

Mention this furry little aquatic bird to any online marketing specialist and most will recoil in fear.  Well, the misinformed ones will anyway! …
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The dangers of remarketing campaigns in Adwords! A case study…

Unless great care is taken, your PPC budget can disappear in the blink of an eye! Here at Onvigil we’ve inherited lots of…
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Google Adwords changes could damage your business…

Please forgive the somewhat melodramatic title for this post.  However, it is our belief that the recent Google Adwords changes (February 2016) will…
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