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Are you ready for the Google Fred update

What is the Google Fred update?

Google changes its search algorithm around 500 times every year. While most of these changes are minor, Google occasionally rolls out a "major"…
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Click fraud - the risks

Click Fraud – The Risks

Conspiracy theorists around the world have been fuelling speculation that Google could be artificially generating ‘fake’ clicks on online adverts, thereby boosting its…
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google-penguin-4-0

Dance with the Penguin in real-time!

Mention this furry little aquatic bird to any online marketing specialist and most will recoil in fear.  Well, the misinformed ones will anyway! …
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Photo of British Pound notes

The dangers of remarketing campaigns in Adwords! A case study…

Unless great care is taken, your PPC budget can disappear in the blink of an eye! Here at Onvigil we’ve inherited lots of…
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