SEO (Search Engine Optimisation) is an acronym which refers to has traditionally been made up of two main elements:
Natural or Organic Search, and
Paid Search or Pay-Per-Click (PPC)
Natural Search refers to the natural indexing of websites by the search engines, based on a range of different criteria, as defined by the search engine itself.
The field of Natural Search is largely based on making a website appear more prominent ‘naturally’ in search engine results for specific keywords. Because engines list organisations in their ‘natural’ search listings for free, the field of Natural Search has also become known as ‘Unpaid’ search.
How can organic rankings affect you?
Put simply, the higher your website ranks in the Search Engine Results Pages (SERPs), the more visitors you will attract to your website. Consequently, page one rankings for search terms which attract a lot of searches can be extremely important.
The problem is… every organisation in your field will want to rank highly for the most attractive ‘trophy’ phrases!
The skill in SEO is picking the right battles to fight online. It’s about choosing the battles you think you can win. Furthermore, it’s about protecting your position once the battles have been won. Through active surveillance, Onvigil watches over your web assets to ensure your long term success.
Unlike most SEO agencies, Onvigil recognises that good rankings aren’t enough. It’s the behaviour of the visitor after they arrive at your site which is really important.
Onvigil will help you to produce engaging online content which not only ranks well, but encourages people to start interacting with you in ways you find valuable.
To find out more about how Onvigil can help your organisation, get in touch today.