A few months ago we wrote a blog piece about the future of cookie based remarketing. And we have been surprised by the response! We have received numerous questions from clients and non-clients alike and most of these specifically relate to the types of cookies which websites collect. So we thought we would write a […]
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Mention this furry little aquatic bird to any online marketing specialist and most will recoil in fear. Well, the misinformed ones will anyway! But for the first time in the history of Google’s Penguin algorithm updates, there is good news. As you would expect though, there is some bad news too… The so called ‘Google […]
Unless great care is taken, your PPC budget can disappear in the blink of an eye! Here at Onvigil we’ve inherited lots of accounts that have fallen foul of various money-wasting traps. With paid search, the tiniest mistakes can result in chaos! RLSA (Remarketing Lists for Search Ad) campaigns can often be the root cause […]
SES London, which stands for Search Engine Strategies, is the leading global event series about search and social marketing. It’s an event we never miss! SES London takes place this year at London’s Park Plaza Hotel over three days (9 to 11 February). At this year’s conference, you’ll get an overview of the latest tools, tips, […]
Aug 2013 Facebook is putting the ‘wisdom of friends’ back at the centre of its planning strategy. Facebook’s logic is sound… it focuses on trust and the belief that friends like similar things. Think of it as the ultimate form of reference selling! This renewed focus on the personal network as a marketing tool, is […]
For some time now, businesses have been trying to harness the might of social media. So much so in fact that huge corporations are formally setting objectives for people in sales roles to create so much ‘noise’ every year on social media. All to often however, organisations forget two very important points. Firstly, that there […]
The world seems to obsessed with Twitter. Even television channels are focusing on Twitter to engage with their audience. But is Twitter any use in the business world? Moreover, is Twitter a useful communications tool for the time-poor business owner? Put simply, the answer is YES! When used correctly, Twitter can be a powerful vehicle […]
Many web savvy businesses are realising that video content is liked by the search engines. Create a YouTube channel with relevant content and it can really help boost traffic to your site. But how many organisations have considered using live video as part of their content marketing portfolio? What is content marketing? Found in an ever-increasing variety of formats, […]
It seems the travel world is going MAD about Pinterest – a new social media platform which lets people create a virtual ‘pinboard’ of all things they have found and love on the web. What’s more, true to social media form, Pinterest users can browse pinboards created by other people – share ideas and get […]
