Online Content
In an increasingly competitive online environment, simply owning a website nowadays is not enough. Increasingly, organisations are seeing themselves as publishers of information across multiple platforms, not just for the organisation’s own website but across other forms of online media as well.
Herein lies the danger though. In an increasingly ‘noisy’ online environment (websites, blogs, tweets, social media sites etc), it is not surprising that both the search engines and the people using them are keen to focus on just the most relevant content available. Consequently, quality content has become all important.
What is quality website content?
Quality content should drive both your natural search (SEO) and paid search (PPC) strategies. For natural search, your content needs to target as many keywords or phrases as possible whilst at the same time being credible and authoritative. For paid search, the search engines will estimate the ‘quality’ of adverts and landing page content in relation to the targeted keywords. What’s more, your content has to encourage your audience to engage with you and take action.
How can Onvigil help?
As a publisher in your own right, the content you publish online is a direct reflection of your brand and what it stands for. Not only is it a crucial factor in your search engine visibility, it has the power to affect customer loyalty and your organisational reputation.
Because of this, more and more organisations are outsourcing the management of their online content to SEO agencies like Onvigil. From news and blogs to social media and online PR, our network of copywriters and journalists can help you grow search engine visibility and generate new traffic.
